If you are doing a social media campaign, you have to know that more than the text content, it is the visual content that attracts and engages a user. It is a fact that text based content is extremely crucial but when you combine it with visual content, the social media campaign reaches more number of people. More than 90 percent information which comes to the brain is visual and visual content is a type of content that more people can easily relate with.
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When you tag along a compelling picture with the amazing text content, people are more likely to finish reading the whole text. The images should be of high quality and relevant to the subject of the text. Internet Marketer Jeff Bulls pointed out that articles having images gets 94 percent more responses than those without images.
A video is more revolutionary than images, you can point out a problem and offer a solution, all in one video of no longer than 2 or 3 minutes. This is what a user desires, addressing of their problems and quick solutions and when you provide it so quickly, the marketing strategy is bound to go viral.
Infographics is what you may call the new ‘in’ thing that replaced the plain old excel sheets and power point presentations where one or two slides actually carried important information while the rest was only introductions and thank you notes. An infographic is generally a page full of information, arranged in an interactive so that a user can learn with fun.